Disney+ Hotstar's festive survey: Cricket fever boosts spending, paywall lifted

Shoppers in India are expected to increase their festive season spending by 14% compared to last year, according to a survey by Disney+ Hotstar. The survey also revealed that consumers are enthusiastic about their spending plans, with an average budget of Rs. 17,000. The increase in spending is driven by a 12% expansion in the size of shopping baskets, with clothing, mobile phones, health, and beauty products being the most sought-after categories. Disney+ Hotstar has also announced that it will remove the paywall for mobile and tablet viewers during the upcoming cricket tournaments, providing an opportunity for marketers to capitalize on the positive spending sentiment.

from Gadgets Now https://ift.tt/bZp8Oj7